The next step is lead conversion, or what it takes to turn visitors into leads and leads into customers. What we need to do next is have a plan already in place to take advantage of your newfound success in attracting traffic.

Unfortunately, this is where most search marketing companies stop. They’ve bought or won you the click, so they figure their work is done. With W5 Services, however, this is only the beginning.

A landing site is a three-page mini-website specifically designed to convert visitors who arrive by clicking one of your pay per click ads to qualified leads. Conversion rate, by the way, means the rate at which visitors are converted to customers or moved a step closer to customer acquisition.

You may, of course, keep the website you already have, but we must design, build and host your landing site in order for you to convert visitors to leads and prospects to customers. In fact, you don’t even need to have an existing website to participate in the W5 Services Landing Site Program.