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| Pay Per Click |
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Whether
you’re looking for immediate results, a long-term
solution, or a combination of both, W5 Services
will help you make it happen.
The short-term plan, called sponsored or
paid search (sometimes referred to as pay per
click - PPC), is based on advertiser bids
on queried keywords. Paid search results typically
appear along the top, down the right and sometimes
across the bottom of search results pages. Listing
order is determined by the amount each advertiser
has bid on individual key-phrases.
Another
reason we build this three-page landing site
is to enable us to track your hits and conversions
in order to create a monthly report detailing
your PPC results.
So, how exactly does a landing site convert
visitors into prospective customers?
1. Your landing site will give your visitors
the opportunity to take advantage of your “call
to action,” by filling out and submitting
a brief form. |
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| W5
Services will not sell rent or share your
e-mail address with any third party. |
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If
You Could Ask Just One SEO Question, What Would
It Be?
Email
your question to:
ask@W5services.com
W5
Services will not sell rent or share your e-mail
address with any third party.
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Your
“call to action” may be any one or more
of the following: Request a no-obligation, free consultation
appointment, a proposal or free estimate, or take advantage
of a special discount offer available only for your
landing site prospects and only for a specified limited
time.
2. Your landing site increases your credibility. This
is accomplished by providing customer testimonials and/or
by our optional “Interview with the Owner” video presentation.
Landing Site and Pay per Click Management
So, How Much for the Short Term Traffic Generation Plan?
Just like every client is different, every website
is different as well. So it stands to reason that
each individual client’s Pay Per Click budget will
also be different. This explains why Pay Per Click
campaign management is not included in the W5 Services Services
search engine optimization packages.
There is a one-time charge in the amount of $1500.00,
which includes designing, building and hosting your
three-page landing site as well as setting up your pay
per click accounts at Google, Yahoo and MSN.
Next you simply tell us how much you want to spend per
month on pay per click either in total and or on each
individual search engine and from there we manage your
pay per click campaign. There’s a three month comitment
with a minimum total spend in the amount of $250.00
per month.
Most
companies, however, sign up for $300.00 or more per
month in order to give the campaign a chance to generate
quality leads.
Please note: It’s not always possible to hit the exact
amount of your monthly spend on each search engine.
Some months may be a little more per engine, while others
will be slightly less. Although we try to hit exact
numbers on each, the monthly spend figure is generally
taken to mean an average of the three search engines
per month.
What’s Next?
To learn more about “Pay Per Click Advertising”
or any other W5 Services product or service, to
arrange a no-obligation consultation appointment or
request a custom proposal, simply click Getting
Started or for even faster service call (713)
665-4900.
Why
is there no Pay Per Click Management included in the
W5 Services Search EngineOptimization Plans?
No two websites are alike, so it stands to reason that
Pay Per Click budgets will vary from client to client
as well. Because there’s no “one size fits all” Pay
Per Click solution, it’s not included as part of the
W5 Services search engine optimization packages.
There is a one-time charge in the amount of $1500.00,
which includes designing, building and hosting your
three-page landing site and setting up your pay per
click accounts at Google, Yahoo and MSN.
You simply tell us how much you want to spend per month
on pay per click either in total or on each individual
search engine and from there we manage your pay per
click campaign. There’s a three month comitment with
a minimum total spend in the amount of $250.00 per month.
So what do you charge for Pay Per Click Management?
Google/Yahoo/MSN
Monthly Spend
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W5 Services
Management Fee |
Total
Monthly Spend |
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$250 |
$100 |
$350 |
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$300 |
$100 |
$400 |
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$400 |
$100 |
$500 |
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$500 |
$100 |
$600 |
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$600 |
$120 |
$720 |
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$700 |
$140 |
$840 |
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$800 |
$160 |
$960 |
|
$900 |
$180 |
$1,080 |
|
$1,000 |
$200 |
$1,200 |
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$1000+ |
$200 |
$1200 + 10% |
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