Link Popularity and the Difference
Between Good Links and Bad Links
Link popularity is one of the most important components
of any Search Engine Marketing campaign, but do
you really want a couple hundred links from Bubba’s
Bake Shop to your brochure website that promotes
air conditioning and heating maintenance?
Link popularity
means “the number and the quality of the links to
and from your site.”
There can be good links and even
bad links.
An example of a
good link for the air conditioning and heating repair
service referred to above would be one from a site
containing content related to the subject matter but
not in direct competition with your business, such
as a company that insulates homes.
Another factor that
helps to make a link a good or quality link is called
anchor text. This is where the words that are in blue
and underlined that link to your site are keyword
phrases, rather than your URL or web address. For
example, instead of saying http://www.JoesRepairService.com,
the words that would be linked would say air conditioning
and heating repairs. This tells the search engines
that the site the link is directing us to is about
air conditioning and heating repairs, and also helps
improve your search engine rankings for those important
keywords.
Examples of bad
links are ones that are located on a page with hundreds
of other links, or the site content is totally irrelevant
to the content of your site.
Because link popularity
also takes into consideration links on your site that
take people to other pages, you’ll want to make sure
that your internal links contain anchor text that
describes the pages they are linking to.
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